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Posted by Kristin Baird

For people not in marketing, there is a common assumption that a company’s brand is the logo. It’s easy to understand the assumption because the logo is the part of the …

Date posted: July 31, 2018

Categories: Brand Healthcare Marketing

Posted by Kristin Baird

Not long ago, I was doing customer service training on service recovery. One of the participants pulled me aside after the training and …

Date posted: July 18, 2018

Categories: Training

Posted by Kristin Baird

Anyone working in healthcare should advocate for patients. Patients are vulnerable and frightened. It’s an expectation that comes with the job. When I worked as a public …

Date posted: July 3, 2018

Categories: Compassion