Archive: Healthcare Marketing

Is Your Advertising Just Lipstick on a Pig?

Posted by Kristin Baird A few weeks ago, as I was watching television, a hospital ad caught my eye. The ad was a heartwarming story that culminated with the hospital tagline that promised compassion and patient-centered care. (I’m paraphrasing because I ...

Marketing and Patient Experience – Guardians of the Brand

Posted by Kristin Baird Healthcare is notorious for its silos. And, to be honest, the silos are often the result of one department or specialty not knowing, understanding, and respecting the expertise of the other. Having worked on both the clinical ...

Break Down Silos between Marketing and Patient Experience

Posted by Kristin Baird Healthcare is notorious for its silos. Marketing and patient experience departments are often kept in their own silos which is an awful waste in my opinion. Marketing has a long, proven history in listening and understanding the voice of the ...

The Patient Experience is Your Brand

Posted by Kristin Baird For people not in marketing, there is a common assumption that a company’s brand is the logo. It’s easy to understand the assumption because the logo is the part of the corporate identity that can be seen ...

Dear “insert name here” you are special to us – really!

Posted by Kristin Baird Have you ever gotten an obviously mass-produced form-letter telling you how unique and special you are? Do you believe these messages? Probably not. I can tolerate (but just barely) this approach from companies selling cable TV, siding, ...