Who We Are

THE BAIRD GROUP STORY

Since 1994, Baird Group has been on a mission to make healthcare better for patients and the people who serve them as a leading healthcare management consulting firm.

Founded by Kristin Baird, a nurse and pioneer in the patient experience, Baird Group is a leading healthcare management consulting firm that is uniquely qualified to help healthcare leaders understand their current culture and the resulting experience. We can then drive engagement solutions that achieve greater loyalty with patients, employees and providers.

THINK OF US AS A MAGNIFYING GLASS, A MIRROR AND A MAP

Using our proprietary culture assessment and mystery shopping, we take a deep dive into your organization to reveal existing beliefs and attitudes.

Through comprehensive reporting, we present the kind truth, helping you see how your organization looks to your stakeholders.

Equipped with the assessment data as a baseline, we co-create the journey toward your desired culture.

WHAT WE BELIEVE

We believe that healthcare is the ultimate human service – human beings caring for human beings at their most vulnerable moments.

We believe that people who choose to work in healthcare have a strong desire to serve and care for others.

We believe that day-to-day pressures and competing priorities distract healthcare leaders and staff from mission, vision and core values causing disillusionment, disengagement, and distrust.

We believe that when we help leaders in hospitals, medical offices and healthcare systems gain clarity about the culture they desire, and give them tools to lead from their core values, they create environments where:

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