Our Why

It hurts when patients, employees, or providers leave you. For this reason, “Our Why” means we are committed to helping you develop organizations no one wants to leave.

Founder Kristin Baird is a registered nurse on a mission to make healthcare better for patients and the people who serve them. That’s why “our why” is to be culture catalysts. We have a strong connection to purpose and believe that healthcare workers are at their best when they are connected to purpose as well. Let us show you how to build and sustain a purpose-driven culture.

Our Why: Turnover is Costly

When a hospital loses a nurse, it takes 82 days to replace her/him at an average cost of $44,000. Doesn’t it make sense then, to engage and retain the nurses you have? But the cost is more than financial. Turnover affects quality, safety and service putting reimbursement at risk, but also the organization’s reputation and public confidence.

Turnover leaves the remaining staff more stressed leading to low morale and burnout.

Culture and leadership play critical roles in turnover. We help you develop strong leaders who build healthy, supportive cultures nobody wants to leave.

Lifetime Value of a Patient

The estimated lifetime value of a patient is $1.2 – $1.6 million. Plus, it costs five times more to attract a new patient than to retain an existing one. That’s why creating a positive patient experience pays off financially and from a brand perspective. Once you attract a new patient, you’ll not only keep them, but create lifelong loyalty.

We help you set, and uphold, the standard for a consistently positive patient experience that enhances your brand in the market.