Our Why

It hurts when patients, employees, or providers leave you. That is why we are committed to helping you develop organizations no one wants to leave.

Founder Kristin Baird is a registered nurse on a mission to make healthcare better for patients and the people who serve them. That’s why we’re culture catalysts. We have a strong connection to purpose and believe that healthcare workers are at their best when they are connected to purpose as well. Let us show you how to build and sustain a purpose-driven culture.

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