Kristin Baird, MHA, BSN, RN


With over 25 years of experience in patient care, healthcare marketing, business development, and administration, Kristin Baird is a talented speaker and consultant with a passion for service excellence. President of the Baird Group, Kristin earned a Bachelor of Science in Nursing from the University of Wisconsin-Madison and a Master’s in Health Services Administration from Cardinal Stritch University in Milwaukee, WI.

Kristin is the author of You Make the Call! Healthcare’s mandate for post-discharge follow up (Golden Lamp Press, 2012), Raising the Bar on Service Excellence: The health care leader’s guide to putting passion into practice (Golden Lamp Press, 2008), Reclaiming the Passion: Stories that celebrate the essence of nursing (Golden Lamp Press, 2004), and Customer Service in Health Care: A grassroots approach to creating a culture of service excellence (Jossey Bass and American Hospital Association Publishing, 2000).

Kristin is the creator of acclaimed online executive leadership course Be the Leader Nobody Wants to Leave – 8 Transformational Skill-Builders for Busy Leaders.  In addition to her work in leadership development and culture transformation, Kristin has designed turnkey programs that improve customer service skills for doctors, nurses, and all frontline staff.  She has worked with hundreds of healthcare clients, including hospitals, medical practices, and long-term care facilities to improve the customer, provider, and employee experience.

Kristin received an appointment from the Secretary of Health to serve on the National Advisory Council for the National Health Service Corps. Her work in Washington is consistent with her passion for excellence. She brings her talent in customer service and marketing to assist the NHSC in serving the underserved.

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