Culture Catalyst Blog & Articles

The Patient Experience is Your Brand

Posted by Kristin Baird For people not in marketing, there is a common assumption that a company’s brand is the logo. It’s easy to understand the assumption because the logo is the part of the corporate identity that can be seen ...

Who Are Your Stars?

Posted by Kristin Baird One of the things I love about mystery shopping is that we can point out the stars who make the most positive impressions and who are living the organization’s brand promise. People think mystery shopping focuses on problems. ...

Coming to you Live from an Exam Room Near You

Posted by Kristin Baird In today’s world of digital communication, consumers share everything from photos of their food to gross videos of bodily functions. Snapshots and videos from medical facilities are among the frequently posted images online. Unfortunately, the medical facility ...

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