Culture Catalyst Blog & Articles

What does AIDET stand for in your organization? Check to confirm.

By Angela Fieler AIDET® is an effective communication framework Studer Group introduced to the healthcare industry about 15 years ago. Many organizations use AIDET training for patient experience consistency. I visit a lot of healthcare organizations where the leaders say AIDET® is ...

Stories Build Desired Culture

Stories are the backbone of culture. And like culture, they must be orchestrated by design to be most impactful.  Quantitative data is essential in moving organizations toward specific goals. You must be able to measure your starting point, milestones, and the ...

A Dirty Room Destroyed my Trust

This week I ventured back out to re-experience air travel and hotel stays after my long hiatus, compliments of the COVID-19 pandemic. I’m vigilant about handwashing and other precautions. Other than mask wearing and tripling my hand sanitizing and surface ...

Medical Mystery Shopping Myth Busters

Posted by Kristin Baird Myth 1: Mystery shopping is used as a “gotcha!” tactic to punish staff.  Conducted appropriately, mystery shopping is a valuable method for improving quality, including identifying weaknesses and strengths and, ultimately, pointing out your organization’s star performers and best practices. ...

Don’t Assume. Validate Your Patient Experience.

Posted by Kristin Baird I recently got a call from a Chief Experience Officer (CXO) who said her CEO was in a frenzy because a board member had had a bad experience with one of their medical practices. The CXO stated their ...

What You Don’t Know Can Hurt You

Posted by Kristin Baird Have you ever had someone give you truth that shocked or embarrassed you, but you knew it was for your own good? Whether it’s spinach in your teeth or the proverbial toilet paper on your shoe, you ...

Is Access Hurting Your Patient Experience?

Posted by Kristin Baird The TV commercials look great.  The website is up and is getting rave reviews. The growth strategy and marketing plans are on schedule, but patient volume remains the same. What is happening? Chances are good that you ...

Quality Assurance for Patient Experience

Posted by Kristin Baird No one would argue the value of quality assurance in healthcare. It has proven to be absolutely essential in achieving high clinical standards. Because the stakes are so high it is important to be sure things are ...

The Patient Experience is Your Brand

Posted by Kristin Baird For people not in marketing, there is a common assumption that a company’s brand is the logo. It’s easy to understand the assumption because the logo is the part of the corporate identity that can be seen ...