Posted by Kristin Baird A few weeks ago, as I was watching television, a hospital ad caught my eye. The ad was a heartwarming story that culminated with the hospital tagline that promised compassion and patient-centered care. (I’m paraphrasing because I ...
Posted by Kristin Baird Healthcare is notorious for its silos. Marketing and patient experience departments are often kept in their own silos which is an awful waste in my opinion. Marketing has a long, proven history in listening and understanding the voice of the ...
Posted by Kristin Baird Healthcare organizations spent over $10 billion in advertising in 2017. I come from a background in marketing and business development. This background gives me a firm grasp of the value of a well-constructed campaign. But no amount of marketing ...
