The costly disconnect between what we advertise and what we can actually deliver Healthcare is notorious for its silos—departments that are hyper-focused on their own work but fail to fully understand how their work needs to link to other departments. Marketing ...
We talk often about the importance of organizational values and espoused culture matching employees’ reality. Saying you’re committed to supporting employees and providing a healthy work-life balance isn’t the same as actually demonstrating that those values are real. The same kind of disconnect can, ...
The digital front door is opening wider every day, and with it, consumer convenience in everything from scheduling appointments to paying bills and asking medical questions of their providers. But be careful not to put all your eggs in one ...
It can be tough to measure emotion. We send out patient surveys and comb the data for clues as to what we can do to improve our care, but at the end of the day, it’s not just the logistics ...
A coaching culture may be just what healthcare needs to improve employee engagement and retention during today’s Great Resignation. Peter Drucker famously said, “culture eats strategy for breakfast.” So, while you may spend weeks mapping out a comprehensive plan, it may be ...
Posted by Kristin Baird For people not in marketing, there is a common assumption that a company’s brand is the logo. It’s easy to understand the assumption because the logo is the part of the corporate identity that can be seen ...
