Archive: Brand

Aligning Marketing With Operational Realities

We talk often about the importance of organizational values and espoused culture matching employees’ reality. Saying you’re committed to supporting employees and providing a healthy work-life balance isn’t the same as actually demonstrating that those values are real. The same kind of disconnect can, ...

How Do You Measure Emotion?

It can be tough to measure emotion. We send out patient surveys and comb the data for clues as to what we can do to improve our care, but at the end of the day, it’s not just the logistics ...

Employee Engagement Flourishes in a Coaching Culture

  A coaching culture may be just what healthcare needs to improve employee engagement and retention during today’s Great Resignation. Peter Drucker famously said, “culture eats strategy for breakfast.” So, while you may spend weeks mapping out a comprehensive plan, it may be ...

The Patient Experience is Your Brand

Posted by Kristin Baird For people not in marketing, there is a common assumption that a company’s brand is the logo. It’s easy to understand the assumption because the logo is the part of the corporate identity that can be seen ...

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