Posted by Kristin Baird A few weeks ago, as I was watching television, a hospital ad caught my eye. The ad was a heartwarming story that culminated with the hospital tagline that promised compassion and patient-centered care. (I’m paraphrasing because I ...
Posted by Kristin Baird Healthcare is notorious for its silos. And, to be honest, the silos are often the result of one department or specialty not knowing, understanding, and respecting the expertise of the other. Having worked on both the clinical ...
Posted by Kristin Baird The TV commercials look great. The website is up and is getting rave reviews. The growth strategy and marketing plans are on schedule, but patient volume remains the same. What is happening? Chances are good that you ...
Posted by Kristin Baird Healthcare organizations spent over $10 billion in advertising in 2017. I come from a background in marketing and business development. This background gives me a firm grasp of the value of a well-constructed campaign. But no amount of marketing ...
