The costly disconnect between what we advertise and what we can actually deliver Healthcare is notorious for its silos—departments that are hyper-focused on their own work but fail to fully understand how their work needs to link to other departments. Marketing ...
Posted by Kristin Baird For people not in marketing, there is a common assumption that a company’s brand is the logo. It’s easy to understand the assumption because the logo is the part of the corporate identity that can be seen ...
Posted by Kristin Baird I have become a connoisseur of healthcare marketing messages over the years and am often underwhelmed. From billboards to TV and radio ads, I can spot a useless ad campaign within five seconds or 500 feet. The ...
