Archive: Brand

Employee Engagement Flourishes in a Coaching Culture

  A coaching culture may be just what healthcare needs to improve employee engagement and retention during today’s Great Resignation. Peter Drucker famously said, “culture eats strategy for breakfast.” So, while you may spend weeks mapping out a comprehensive plan, it may be ...

The Patient Experience is Your Brand

Posted by Kristin Baird For people not in marketing, there is a common assumption that a company’s brand is the logo. It’s easy to understand the assumption because the logo is the part of the corporate identity that can be seen ...