Archive: Ethnography

Are You On Top of CMS Secret Shopping Requirements?

Baird Group has been conducting healthcare mystery shopping—or secret shopping—research since 1994. We were a pioneer in this type of research in the healthcare industry and we’ve conducted 1000’s of projects over the past 30 years. We know that secret shopping ...

Is Access Hurting Your Patient Experience?

Posted by Kristin Baird The TV commercials look great.  The website is up and is getting rave reviews. The growth strategy and marketing plans are on schedule, but patient volume remains the same. What is happening? Chances are good that you ...

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