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Archive: Communication

Archive: Communication

I’d love this job if it wasn’t for the patients

April 12th, 2018

"I’d love this job if it wasn’t for the patients." Hopefully this negative line sounds ridiculous to anyone working in healthcare. After all – without patients, there is no healthcare industry. And yet, I have heard this sentiment expressed in ...

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What’s in it for me? Your patients want to know.

March 8th, 2018

Posted by Kristin Baird I have become a connoisseur of healthcare marketing messages over the years and am often underwhelmed.  From billboards to TV and radio ads, I can spot a useless ad campaign within five seconds or 500 feet. The ...

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