Surprises can be exciting when it comes to birthday gifts, but patients really don’t appreciate surprises. When I interview patients about what is most important to them about their care, being informed is always in the top two. They want ...
"I’d love this job if it wasn’t for the patients." Hopefully this negative line sounds ridiculous to anyone working in healthcare. After all – without patients, there is no healthcare industry. And yet, I have heard this sentiment expressed in ...
Posted by Kristin Baird I have become a connoisseur of healthcare marketing messages over the years and am often underwhelmed. From billboards to TV and radio ads, I can spot a useless ad campaign within five seconds or 500 feet. The ...
