Archive: Communication - Patient

Listen With Your Eyes and Ears

Even the youngest patients know when their healthcare workers truly listen to them. When my youngest daughter, Hillary was nine years old, I told her I’d be scheduling her back-to-school physical with the pediatrician. She stopped me and asked, “Will ...

Blind Spots Can Fuel Bias in Healthcare

During a recent coach training, the participants and I had a lively discussion about how blind spots can fuel bias in healthcare. As part of their training, participants shadow hospitalists on inpatient units to assess interactions. They also give feedback ...

What’s in it for me? Your patients want to know.

Posted by Kristin Baird I have become a connoisseur of healthcare marketing messages over the years and am often underwhelmed.  From billboards to TV and radio ads, I can spot a useless ad campaign within five seconds or 500 feet. The ...