Archive: Articles - Patient Experience

Is Your Mom Statistically Significant? No, But Does She Matter? YES.

Understanding patient experience and what influences decision-making is a strategic priority across the healthcare industry. But getting inside the heads of consumers can’t be achieved solely with surveys. Using qualitative research including ethnography or observational research is incredibly revealing. Our ...

That Chatbot Couldn’t Care Less About You!

AI spotlights the need for human connection  You may or may not realize it but many of the conversations you have with the companies and brands you’re a customer or client of aren’t taking place with people—they’re taking place with bots, ...

Do Your Marketing Promises Align With Operational Realities?

The costly disconnect between what we advertise and what we can actually deliver Healthcare is notorious for its silos—departments that are hyper-focused on their own work but fail to fully understand how their work needs to link to other departments. Marketing ...

You Can’t Handle the Truth!

You asked for it, but are you ready? Patient experience still ranks among healthcare executives' top concerns, and we're often brought in to help organizations dig deeper into what's behind their patient experience scores. "We want to know how to improve," they ...

Acts of Kindness—When They Matter Most

Compassion is the Foundation of Human-Centered Care This past week has been one of the most taxing in my life. Losing our home to a fire that destroyed everything has been devastating but, as with any tragedy, there are blessings. In the ...

Never Forget: They Don’t Know What You Know.

My friend “Terry” recently shared a story with me that is a great reminder that what may be a common experience for healthcare professionals can be terrifying to the patient. Terry said that her brother had an uncontrollable nose bleed. ...

Celebrating the Nursing Profession

“I’m just a nurse.” I can’t tell you how many times I’ve heard that expression from fellow nurses throughout my career. I cringe every time I do. Nursing is a highly honored and honorable profession, and all nurses should be proud to ...

The ROI of Patient Experience Initiatives

Many hospitals and healthcare systems may be not-for-profit, but that doesn’t mean they don’t want a healthy bottom line. Healthcare organizations are laser-focused on return on investment (ROI) these days as they deal with increasing competition, increasing patient demands, and ...

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