January 27th, 2026
There’s a saying you’ve probably heard: “People don’t care how much you know until they know how much you care.”
That’s particularly true in healthcare. Think about the typical patient/physician interaction. The patient comes in with a problem or concern. The ...
January 19th, 2026
Understanding patient experience and what influences decision-making is a strategic priority across the healthcare industry. But getting inside the heads of consumers can’t be achieved solely with surveys. Using qualitative research including ethnography or observational research is incredibly revealing. Our ...
October 7th, 2025
AI spotlights the need for human connection
You may or may not realize it but many of the conversations you have with the companies and brands you’re a customer or client of aren’t taking place with people—they’re taking place with bots, ...
September 29th, 2025
The costly disconnect between what we advertise and what we can actually deliver
Healthcare is notorious for its silos—departments that are hyper-focused on their own work but fail to fully understand how their work needs to link to other departments. Marketing ...
September 22nd, 2025
How bad-mouthing teammates can destroy patient trust
I had an opportunity recently to accompany a family member to an appointment for major surgery. I always learn a lot at these visits and am always attuned to what goes well and areas ...
June 10th, 2025
You asked for it, but are you ready?
Patient experience still ranks among healthcare executives' top concerns, and we're often brought in to help organizations dig deeper into what's behind their patient experience scores.
"We want to know how to improve," they ...
May 20th, 2025
Compassion is the Foundation of Human-Centered Care
This past week has been one of the most taxing in my life. Losing our home to a fire that destroyed everything has been devastating but, as with any tragedy, there are blessings.
In the ...
February 25th, 2025
My friend “Terry” recently shared a story with me that is a great reminder that what may be a common experience for healthcare professionals can be terrifying to the patient. Terry said that her brother had an uncontrollable nose bleed. ...
February 10th, 2025
“I’m just a nurse.”
I can’t tell you how many times I’ve heard that expression from fellow nurses throughout my career. I cringe every time I do.
Nursing is a highly honored and honorable profession, and all nurses should be proud to ...
January 13th, 2025
Many hospitals and healthcare systems may be not-for-profit, but that doesn’t mean they don’t want a healthy bottom line. Healthcare organizations are laser-focused on return on investment (ROI) these days as they deal with increasing competition, increasing patient demands, and ...