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What’s the Story?

Posted by Kristin Baird on June 7th, 2016 • No Comments »

Every culture has its stories. In fact, it’s the stories that help to build the culture. So when we work with organizations that are trying to consciously create a desired culture, storytelling becomes one of the most important skills for leaders at all levels.

I find that there is a common misperception about storytelling. People tend to get uptight about storytelling because they think it is the same thing as public speaking. It’s not. Of course you can be a public speaker who uses storytelling, but you don’t have to deliver stories to large audiences. In fact, the beauty of storytelling is that it can happen one on one, in small group discussions, and to the masses. All methods can be effective especially when done strategically with the intention of creating a culture of excellence.

In our PXP Advisor course, we work with the participant to develop crucial storytelling skills in themselves, and also help them learn to build storytelling skills in others.

What is the story you want to tell that will resonate in the hearts of every associate? How will you find the stories? How will you share the stories? Becoming a storytelling culture doesn’t happen by chance. It happens by choice and by design. Have a plan. Engage your stakeholders and get going. A better culture could be just a few stories away.

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Baird Consulting


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