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Connection to Purpose: The “secret sauce” of employee engagement

Posted by Kristin Baird on June 11th, 2013 • 1 Comment »

Regardless of what business you are in, or what title you have, it’s important that each of us feels part of something bigger than a task list or job description. When leaders help staff make a connection to purpose, they are much more likely to build an engaged workforce.

Does everyone on your team see how they connect to the mission and vision of the organization? If not, it’s worth your time and effort to help make these connections. Remember, your full-time staff spends more waking hours at work than with their own families. Help them to see how their work is crucial to the organization’s smooth operation as well as the fulfillment of the mission. One of my favorite examples of a clear connection to purpose is the housekeeper who tells people her job is “the keeper of the first impressions.” With this as her personal mantra, you can see that she takes pride in her work and clearly sees the connection to what the organization wants to achieve.

The Gallup 12 is a series of questions that measure employee engagement. One question is, Does the mission/purpose of your company make you feel your job is important? This question further demonstrates the importance of making a connection between the tasks and the bigger picture.

Leaders who continually remind their staff of their value and how they contribute to the bigger mission of the organization send a message that fosters an individual’s sense of worth. Help your staff make the connection. Just because you see the connection doesn’t mean they do.

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Baird Consulting

One Response to “Connection to Purpose: The “secret sauce” of employee engagement”

  1. The purpose of a mission statement should be to rally people to a common cause – safety, success, and progress. Often, mission statements don’t feel specific enough to drive people into action. Ideally, a mission statement is something an employee can repeat to themselves when they aren’t sure what they should do.


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