The other day I had the pleasure of speaking at the Carolinas Healthcare Public Relations and Marketing Society (CHPRMS) meeting. After my presentation, two men in the audience talked with me about how they feel hospice has always had the patient experience at the core of their model. They’re right.
Hospitals are working hard to overcome provider-centric processes and systems to become more patient centered. In acute care settings, the patient enters the medical world and often submits to the professional’s instructions, rules and expertise. They are in foreign territory. Hospitals are evolving with time, but in many organizations, it remains a huge paradigm shift. While progress is being made, many still have a long way to go. Read more...