Have you ever ordered from a menu with colorful photos of mouth-watering foods only to receive a much less appetizing version of the picture? My guess is that most of us have. I’ve often thought that they should post a disclaimer similar to the warning on your car’s side mirrors. It would say, “Actual sandwiches are less appealing than pictured.”
Delivering on your promises is the foundation of any trusting relationship. When you’re the customer, you want, no, you expect, what is promised. That’s why it’s so important to ensure that the actual experience is the one on the billboard. If you promise efficient, compassionate, and personalized care, that is what the consumer should expect. Read more...
I travel a lot so I have the benefit of being in tons of health care markets. In my line of work I have become a connoisseur of health care marketing messages, and I’ve got to say, I’m often left underwhelmed. From billboards to TV and radio ads, I can diagnose a dysfunctional ad campaign within five seconds or 300 feet.
Somebody buys an expensive piece of diagnostic equipment and thinks that everyone and their mother need to know about it. Here’s the problem