I travel a lot so I have the benefit of being in tons of health care markets. In my line of work I have become a connoisseur of health care marketing messages, and I’ve got to say, I’m often left underwhelmed. From billboards to TV and radio ads, I can diagnose a dysfunctional ad campaign within five seconds or 300 feet.
Somebody buys an expensive piece of diagnostic equipment and thinks that everyone and their mother need to know about it. Here’s the problem